SWEED

Gabriella Elio, renowned professional makeup artist known for her iconic 'no makeup-makeup' aesthetic, created Sweed to help you celebrate your natural beauty. Sweed's vegan, professional-grade formulas quickly earned industry acclaim, winning awards for their mascaras and lash serums formulated without prostaglandins. Inspired by Gabriella's vision to always “look like yourself after a 2 week vacation”, Sweed champions glowing skin and lush lashes for beauty that never goes out of style.