SWEED

Loved by makeup artists around the world. Sweed beauty makeup is known for its vegan, clean formulas and professional performance. Sweed cosmetic products are pioneers in the eye category, offering popular and award-winning mascaras and an eyelash growth serum free from prostaglandin analogs.

With over two decades of experience as a professional makeup artist, founder Gabriella Elio wanted to create innovative products she felt were missing on the market in order to achieve her signature and timeless "no makeup-makeup" look.